The Best Ways to Keep AC Units in Museums Running

When you visit a museum, you may notice that the air conditioning unit is running. This is not just because it’s hot outside, but because museums are also places that are filled with art and artifacts that need to be preserved. Museums must maintain a certain temperature and humidity level to keep their collections in good condition.

Museums use air conditioning units to regulate the temperature inside their buildings and keep them at the right levels for preserving their collections. Air conditioning units typically run 24 hours a day, 7 days a week, which can lead to high utility bills if they are not properly maintained or monitored.

The best way to keep AC units in museums running is by maintaining them regularly and monitoring their usage.

Read also: Tips for Hanging Your Art in a Museum Exhibit

How To Maintain Museum AC Units With Regular Maintenance

AC units are expensive to install and maintain. They can be a huge expense if they break down during the summer months. We recommend that AC units are serviced at least once a year for preventive maintenance purposes. Professional technicians at Air Conditioning repairs Austin are the best when it comes to AC repair and maintenance. The technician will inspect the unit and check for any signs of corrosion or leaks. They will also clean it, change the air filter, and make sure that it is operating efficiently. If the AC unit is leaking, they will work on repairing it. Leaking units are the most difficult thing to fix and the best option for repair is a replacement.

What is Considered Normal AC Unit Treatment?

AC units are designed to be low-maintenance machines, but that does not mean they do not need any attention.

The most important thing you can do for your AC unit is to make sure it is running efficiently. This means maintaining the refrigerant levels and making sure the air filter is clean and changed regularly. You should also inspect your unit for leaks or other problems, and make sure that it is properly grounded.

Most people know that AC units are designed to be low-maintenance machines, but they don’t know what this really means. There are a few things you can do to keep your air conditioning system in good condition. The most important thing you can do is make sure it’s running efficiently by maintaining the refrigerant levels and making sure the air filter is clean and changed regularly.

Preservation Conservation : What Do Museums and Art Galleries Typically Consider

When thinking of ways on how to optimize an art gallery space, keep in mind that just like museums, galleries must maintain pleasing and special conditions. Special because the goal is to create a comfortable surrounding with the right energy balance and cost efficiency. The key purpose is to institute the most effective and energy-efficient preservatiion consenservation systems.

Here, it’s not just the gallery visitors who should experience ease and comfort while viewing and mingling with other art lovers. It’s important that every piece of artwork on display or in storage is in the best condition to keep all art materials and elements well preserved. Preservation conservation is the fourth aspect of the art conservation concept; the other three being, Examination, Documentation and Treatment.

In preservation conservation, museums and art galleries make it a point to create spaces and surroundings using the right equipment in heating, air conditioning, ventilating and cleaning the environment. Administrators of museums and art galleries recognize the fact that certain climate and atmospheric factors can damage culturally and historically valuable objects. It’s important therefore that the related upkeep and maintenance equipment and practices are in place, and must include various methods of addressing the most damaging agents of destruction.

Aside from theft and vandalism, the Canadian Conservation Institute (CCI), specified eight other agents of artwork destruction, namely random physical forces, fire, water, light, pests, incorrect humidity level, inappropriate temperature levels and dissociation or separation from cultural origins.

How Can Installations Affect Preservation Conservation in Museums and Art Galleries

In places specifically built to collect, put on display and store artworks and regardless of current cultural and historical importance, certain physical and natural elements not occurring in the right balance or proper level, can act as agents of destruction.

High temperature, which could sometimes occur as a result of an artwork’s proximity to a heat-generating machine like a radiator, heightens risks of creating damage to delicate or heat-sensitive objects.

Generally, heat production reduces humidity, which can affect artistic objects made from paper, wood or canvas. As a result, the condition makes the objects more flammable.

Another reason why high temperatures are not ideal for art is the tendency of materials to warp. While these art pieces can be kept in protective casings, certain elements such as plastics, glazes and glasses cannot withstand long term high temperature and high humidity to carry on ordinary preservative conservation measures.

Certain art conservation materials such as videos, compact discs and cellulose-based materials are known to be unstable. Unstable composition and conditions can cause melting, yellowing or warping, since they are highly sensitive to erratic heat and humidity levels.

Importance of Underfloor Heating Systems

In The Netherlands, one of the most important aspects of preservative conservation is the installation of the right underfloor heating system. Today, this is important since the Dutch government has made it mandatory for building and home owners to replace radiators and boilers running on coal fuel or electricity.

If your planned art gallery will be housed in a building with underfloor heating supported by a hybrid fuel pump, you aren’t likely to encounter preservation conservation issues concerning high room temperatures. Here, the underfloor heating is provided by a heat pump and a gas boiler that produces the hot water supply of the building. It’s a hybrid system if it has the capability to draw warm air from external surroundings. It’s an option made available by the heat pump’s smart thermostat, which monitors and controls the temperature levels.

Now if your art gallery is a stand-alone establishment and not part of a building, the best types of underfloor heating installations are the warp systems. This technology is also known as the dry type.

Its installation merely entails placing several layers of floor heating and insulation materials. One of the layers contains the network of cables hooked up to a smart and energy-efficient heat pump.

Art And Design In Cat Dryers Products

Art & design is essential for physical, emotional, and mental well-being. Music, for example, is increasingly being used by people to fight depression and other mental illnesses. For artists, including dancers, musicians, writers, and painters, creating or performing a piece of art is a purifying experience that also offers a sense of accomplishment. There are several studies that show how people feel better, either by creating art, consuming it, or simply by being present in something related to art.

Reasons why people appreciate art and design in cat dryer products

Allows self-expression and self-awareness

For art creators, sometimes the only way to express a feeling or a thought is to immerse yourself in the process of bringing something into existence. For others, mental clarity on a certain situation appears only after indulging in something artistic.

Also, art can help you discover and understand things about yourself that you didn’t recognize until now. Ultimately, incorporating art into your everyday life can help you become better at something that might not even be remotely considered artistic. You can show how artistic you are when you buy the best cat dryers. The design of the product you buy can somewhat show your personal preferences.

the best cat dryers

Art allows the decomposition of complex ideas

Many complex issues, such as race, religion, and politics, were simplified using works of art, including songs, poetry, and drawings. Through the use of music, stories, artifacts, and the creative process itself, art also facilitates school pupils to think critically and understand a wide range of subjects which helps make what they become in the future. For adults, art can be used in corporate settings to help people understand complex data, as well as to create models that demonstrate a state of affairs or a future path.

Help record history

Without rock markings and prehistoric artifacts that have been unearthed, much of what is now revealed about ancient times would have been a mystery. Similarly, the different forms of art in play in society today will help future generations to understand what the world was like before it appeared.

Whether you think of yourself as an artist or just somebody who loves art and design in one or all of its forms, it’s easy to see why art is important to the world and its people.

What Do Art And Design Have In Common?

Aesthetics is certainly something that many people think of. However, the idea that art and design have something to do with aesthetics is only correct at first glance. There are art movements that have made it their mission not to please. Political art also wants to shake things up rather than something pleasing to the eye. The same applies to design. This shouldn’t necessarily have to meet aesthetic requirements either. It sometimes turns things upside down, and stimulates thought, without looking pretty.

The path to becoming a professional

Both are subjects that require a degree from state and private universities. However, you can also learn art and design through self-study or in apprenticeships, such as media design. You can work successfully in these professions even without formal training.

Why Graphic Designers Must Get Advice Before Buying a Printer

Graphic Designer

 

Graphic designers looking for an all-around elegant printer solution for their workplace are faced with a huge range of products. To ensure that everything really fits in later operation, a printer model must be found that fits as exactly as possible to the individual requirements. You can check out https://palofficeproducts.com/services/copier-service/ to get advice from experts on copiers and printers. Questions about the required output format, usability in the team, and optional accessories play just as important a role here as the possibility of making everyday office life easier with the new device.

The challenge: There are big differences between the various printers of well-known manufacturers such as HP, Epson, Brother, and Canon, both in terms of the printer functions offered, as well as in terms of the hardware and software technology used. To help you choose the right printer for graphic designers, we’ll give you a few useful tips in this post and show you what things you should definitely consider before buying.

It’s best to search for a graphic design printer

The topic of printers for graphic designers is more wide-ranging than almost any other area in the field of IT equipment for creatives. The reason for this is easy to explain: graphic design requires high-quality optical results. Therefore, the printer used for the output of designed images, logos, and advertising posters must be designed in such a way that it does not compromise on quality during printing, reproduces all colors and blacks and gray tones realistically, and thus ideally brings a 1:1 copy of the graphics generated on the screen on paper. It is therefore not a good idea to rely on a conventional standard printer model here. Instead, as a graphic designer, you should look specifically for a product that was explicitly developed for your profession. Meanwhile, all well-known manufacturers offer corresponding devices – from the small but fine DIN A4 printer to the imposing large-format model. Products such as the DesignJet T230 inkjet large-format printer from Hewlett Packard prove that size and quality do not necessarily have to be expensive here. The device is able to output paper formats up to DIN A1 and convinces with a high printing speed. Nevertheless, it would be wrong to jump on this model without further research, because the printer market has a lot more in store for graphic designers!

Multifunction devices save space and costs

As mentioned earlier, print quality is the most important criterion in producing graphic design. At the same time, however, elementary questions regarding the later use must not be ignored. There are also multifunction printers for graphic designers that can not only print but also scan, copy and fax. With such a device, in addition to the actual work (creating graphics, images, etc.), necessary office tasks can also be performed. For example, invoices for the tax office can be scanned, order confirmations sent by fax, and copies of certain documents can be made at any time. By opting for a multifunction printer, you will definitely create more space in your office and save money. You don’t need to invest in separate scanners, fax machines, and copiers, or worry about where to put them.

Work in a team – and the printer is there!

If you are not a solo freelancer but employ employees in your office, they may also need to have access to your new graphics printer. For such cases, it is advisable to purchase a device that has been specially designed for companies and organizations with team use. A printer that is used by many people every day needs not only a fast processor and the largest possible RAM but also clever job management, with which wildly jumbled printouts can be avoided. Therefore, pay attention to these requirements before buying, because only then will the cooperation in your office succeed stress-free.

Tip: In addition to integration via LAN, most modern printers for graphic designers can be conveniently controlled via an existing WiFi network. This allows more flexibility and simplifies installation, operation, and maintenance.

 

ALSO READ: Accepting Minecraft as Legitimate Art

 

Which paper size should the printer be able to output?

While the most widely used printer in this country is likely to be a traditional DIN A4 printer, graphic designers are almost always looking for a device that can also output larger formats. After all, you should be able to print larger drawings and posters, presentations, and promotional materials you create quickly and easily without any effort and, above all, without external support. Here, DIN A2 or DIN A1 printers are the first choices. In some cases, however, a DIN A3 printer may be sufficient. Special large-format printers for so-called plotter paper could be another useful option to simplify your work as a graphic designer. While such premium models were quite expensive just a few years ago, the prices for such devices are now in the moderate range.

Speaking of price: Before deciding on a particular provider, be sure to compare the price-performance ratio and always include customer service in your considerations. With Office Partner, you are definitely in the right place. And the plotter paper that may be required for a large format printer is of course also available in our large range.

Sometimes it has to be mobile.

It may be that you also want to visit your clients and customers on-site and have to work directly on your designs. In such cases, mobile printers are an excellent option for graphic designers. Portable printer models are usually designed so that you can comfortably tuck them under your arm or carry them in a larger carrying case. Thanks to the built-in battery, the devices are self-sufficient and can be easily connected to any laptop or even to modern tablets – either via Bluetooth or even via NFC technology. When buying, please keep in mind that mobile printers have only been designed for relatively manageable print quantities and can by no means be a replacement for stationary devices!

A not unimportant question: Laser and inkjet technology?

Whether laser or inkjet technology is better suited for graphic designers depends largely on the printouts to be created. It must also be clarified how often the printer is used, whether above all photos or graphics should be output, and, last but not least, of course, the question of how large the available budget is. Despite many marketing efforts by manufacturers, inkjet printers are still smacked of a “hobby device for home use”, while laser printers are considered the ultimate in the office. Today, however, both technologies have improved to the point where both inkjet printers and laserjets are suitable for graphic designers. As a rule of thumb in decision-making, the inkjet is one step ahead wherever photos are to be printed regularly.

The pace comes only after the quality!

Finally, an important remark that can be important for the decision in favor of a particular printer model. With the printer for graphic designers, the pace comes only after the quality! While a classic office printer should eject many pages in the shortest possible time, the graphic design printer is primarily determined by faithful color reproduction and a distortion-free representation of all pixels. On the market and especially in our range of Office Partners there are many recommendable devices that impress with excellent quality. Therefore, spend a little more money for a better resolution and do without “turbo printers”. The results of your work will certainly confirm this decision.

Relieve Stress With Art And Homemade Craft

Want to relieve some stress with art and craft? If so then you can continue to create art and fashionable homemade clothes rack craft.

Even though you never consider yourself an artist, today is the time to start an artistic activity like sewing or creating beautiful clothes rack. It’s never too late and anyone can do it.

You will be generously rewarded emotionally, physically, and spiritually for your creative endeavors.

homemade clothes rack

Benefits of homemade clothes rack creativity and making art

Art has existed since the dawn of mankind. Using the elements of art and design such as space, line, shape, form, color, value, and texture is an inherently human drive to guide lives and express oneself. Children create art once they have the fine motor skills needed to hold a colored pencil. Through this desire, artists express the beauty, joys, sadness, triumphs, traumas, fears, and ugliness of life.

Designers and artists are truth tellers

Artists are often perceived as a risk. They are the first to be censored in times of strife and war. However, being authentic and telling the truth is transformative, not only for individuals but for groups as well. That is the therapeutic influence of art. Creating art and doing craft not only heals the soul and mind, but also the body. All these elements are interrelated. Creating art works on quite a few levels, not only to relax, but also to rejuvenate and regenerate. It brings joy and increases your zest and energy for life.

Numerous studies have revealed the therapeutic benefits of making art. It is a reflective practice that gets you into “the zone”. It has many of the benefits of meditation helping you to take your mind off of daily conflicts and problems.

Making art allows you to be playful and gives you the freedom to explore and experiment with new techniques, materials and methods. At the same time, it helps to relax you. An article in Scientific American reports that one of the ways to increase your intelligence is to search for new things. When you’re looking for something new, several things happen. First, you create new synaptic contacts with every new art activity you engage in. These connections increase your neural activity, create more connections to build on other connections and learning takes place.

The Art Of Giving Gifts: Cool Gift Guide This Year

Every Christmas, anniversaries, birthdays and other special occasions, we choose gifts to give our loved ones or the celebrants carefully. Gift giving is something that we normally do, and most of us do not necessarily think of its deeper significance. However, when we do select gifts as well as how we present them conveys a lot about ourselves and our relationships with the recipient.

Gift giving is a form of art. By giving the gift a lot of thought and presenting it in a very appealing way, the best gift has the capability to boost one’s mood, improve or strengthen a relationship, or make up for wrongdoing. In addition, gift giving can also serve as a reminder that the receiver of the gift is loved and cared for.

Make Gift Giving Meaningful: Cool Gift Guide This Year

The kind of gift you give can reflect who you are, how much thought you placed into that gift, and even how special that person is to you. That said, you want to give a gift that will surely make them appreciated, loved, or extra special.

However, finding the perfect gift could be a challenge at times. Fortunately, there are a number of gift guides to help you find the best gift for any occasion, easing the troubles and stress of gift shopping. Makeitspecialgift.com is a cool gift guide this year that you should check out, especially if you want to make gift giving extra special and meaningful. The site has an awesome collection of comprehensive gift guides for different occasions and events, as well as for different people, making gift shopping much easier.

Makeitspecialgift.com’s cool gift guide this year includes:

  • Christmas or holiday gifts for him/her
  • Mother’s day and father’s day gifts
  • Bronze Wedding anniversary gifts
  • Affordable gifts for coworkers
  • Summer gifts for students
  • Birthday gifts for girlfriend/boyfriend
  • Gift for someone who likes tattoos
  • Retirement gifts
  • Graduation gifts
  • Gifts for voice actors
  • Thank you gifts

Looking for the perfect or most ideal gift for that certain event and person/s is a challenging task on its own. But with the cool gift guides available on makeitspecialgift.com, you will surely find a meaningful gift to make people happy as well as celebrate them and the occasion.

Accepting Minecraft as Legitimate Art

Man playing Minecraft

 

The question of whether a computer game is (or at least can be) a work of art is still divided. Last week, the entertainment software Self-Regulation presented a revised version of its guiding criteria for the age rating of games, such as Minecraft (played at the best Minecraft servers), and took a clearer position in the new version of the preamble than before.

In the first version of the guiding criteria (which, by the way, are not to be confused with the strongly procedural “principles”, but concretize and supplement them), it was still relatively dry that computer games “today […] have become part of our everyday culture”. Now the corresponding passage in the new version has become much more extensive:

Computer games are a natural part of our everyday culture and also attract attention from an artistic point of view. Technically feasible and aesthetic expression can combine in such a way that games acquire features of an art form in contemporary entertainment. Through the opportunity of interactivity, developers and players can express themselves through the medium, critically deal with society and its processes and reflect on reality, development and change.

This assessment was unanimously made by the advisory board of the USK. This has something of a broad consensus, as this committee includes not only representatives of the games industry and the state youth authorities, but also representatives of the churches, independent youth welfare agencies, the Federal Ministry for Family Affairs, and, last but not least, the chairwoman of the Federal Inspection Agency for Media Harmful to Young People.

 

ALSO READ: 5 Graphic Design Tools for Social Media Visuals

 

However, this also exhausts the changes to the guideline criteria first published in 2011. In purely substantive terms, the self-regulatory body believes that the standards for the protection of minors have not changed in the past two to three years. In a press release, the USK expressly points out that the new attitude to the art form of computer games has “no direct influence on the level of age ratings”. Our original explanations of the guiding criteria should therefore continue to apply.

However, the question of the art character in youth protection law is not completely irrelevant. Thus, with every indexing, it must be checked whether the protection of artistic freedom does not outweigh the interests of the protection of minors with regard to the species examined game. Also with regard to the use of unconstitutional symbols, one can hardly avoid the impression that “recognized” forms of artistic expression are granted more than the games. In any case, (legal) practice has so far dealt with computer games much more restrictively than, for example, with feature films, which has also been reflected in the case of law in the past. In these areas, the positioning of the USK could certainly set accents.

Arts and Design for Tow Trucks

 

Explore the design of tow trucks, and how it has evolved over time to become a more efficient and practical vehicle.

Tow trucks from towing Santa Clara are used by police officers, fire fighters, car dealerships, auto repair shops and many other professionals in the automotive industry. They are used for towing vehicles that have been involved in accidents or stranded on the side of the road. Tow trucks are also commonly called “wreckers” or “recovery trucks”.
At one point in history, tow trucks were simply a truck with a winch on its front bumper that could be used to pull heavy objects. Today’s tow truck is equipped with an elevated platform for loading vehicles onto the bed of the truck. This design makes it easier for drivers to load cars onto the back of their truck without having to use ladders or ramps. The driver can stand on top of this platform while loading and unloading cars from their truck, which saves time and energy when compared to using ladders or ramps.

What is the Importance of Arts & Design on Tow Trucks?

There are many factors that contribute to the importance of arts and design on tow trucks. The first is that they make the vehicle look more attractive. This attracts more customers and increases the number of people who are willing to use the company’s services. In addition, art and design can be used to communicate a message about what the company does or what it believes in. Finally, it can be used as a way to promote safety for drivers and passengers.

How can you Create the Perfect Arts and Design Theme for your Tow Truck?

Tow trucks are used for towing disabled or broken-down vehicles. They can also be used in the event of a natural disaster.

In order to create the perfect arts and design theme for your tow truck, you need to consider a few things. You need to think about the colors that will work with your company logo and what you want your vehicle’s image to be.

You also need to think about what kind of message you want your vehicle’s image to convey. Do you want it to look friendly? Or do you want it to look like a strong, reliable, no-nonsense service?

Benefits Of Creativity And Making Art

Creating art not only heals the mind and soul, but also the body as all elements are interconnected. Creating art works on several levels, not only to relax, but also to regenerate and rejuvenate, bring joy and increase your energy and zest for life.

Therapeutic benefits of making art

Many studies have shown the therapeutic benefits of making art. It is a meditative practice that gets you into “the zone” and bring your attention to the present.

Making art allows you to be playful and gives you the freedom to explore and experiment with new techniques, materials and methods.

Art can also help you identify feelings and express thoughts that are otherwise difficult to articulate. Exploring the art and making a creative design of your imagination is a way to get to know yourself better. Art enables you to explore new forms of expression that transcend the limitations of language.

Tips for Hanging Your Art in a Museum Exhibit

Did you ever think you’d see the day when you were reading a blog post about how to hang art? That alone tells you something about the state of the world, right? It’s not that hanging art is an especially difficult task. In fact, most people can do it without much effort.

What changes things is where you hang your art. Working in a museum requires you to consider things like lighting and visitor traffic patterns. While this may seem like overkill if we’re talking about your living room, it makes sense when working with limited space and other real-world concerns.

So, before you go gallivanting off with your latest masterpiece, read these tips for hanging your art in a museum exhibit or otherwise:

Know Your Environment

In a museum exhibit, you need to consider the type of wall you’re hanging on. Not surprisingly, an oil-based paint will stick to a wall made of oil-soaked bricks. You may have to use a different material to avoid peeling or fading.

This holds true for other surfaces in your environment. If you’re hanging in a hallway or other high-traffic area, for example, you’ll want to use a more durable material.

Use the Right Hook

Hooks are the most common way to hang a piece of art. In a museum exhibit, they’re also the best way to avoid damaging your artwork.

That’s because museum professionals typically use a lightweight, non-impeding hook. You can find hooks made of a wide variety of materials. These include wood, plastic, and other materials. You can also use cup head bolts for better security that your art won’t fall to the ground.

Find the Right Height

We’ve all seen people hang art too high or too low. But what’s the right height for your piece? You may think of this as a simple question of personal taste. But there are a few things to keep in mind when deciding how high to hang your art.

One factor is the size of the room or museum exhibit. The larger the room, the higher you’ll want to hang your piece. This will help it stand out against the wall. Another consideration is the age of your audience.

Best Tech Gadgets for Arts Students

Canva

Arts students are often on a budget, which makes it difficult to get the best tech gadgets. However, there are some great options that are affordable and can help students create their own designs.

Read also: Principles of Design

Best Tech Gadgets for Arts Students on a Budget:

  • Apple iPad Pro 9.7″. The Apple iPad Pro is the best budget tech gadget for artists because it has a lot of high-quality apps and online resources to help with research and design. It also comes with a stylus pen that can be used to create drawings, sketches, and notes.
  • Microsoft Surface Pro 4. Microsoft Surface Pro 4 is a tablet designed for professional creative use. It has a 10.6-inch screen that provides crisp, clear images and the sleek design makes it easy to carry around in your bag or on the go.
  • Microsoft Surface Book. The Microsoft Surface Book is a powerful laptop that can be used for a wide range of tasks. This revolutionary device is the first laptop that boasts both a touch display and a detachable keyboard. It provides seamless integration with Windows 10, which means users have access to Microsoft Office as well as thousands of apps and games from the Windows Store.
  • Canon EOS Rebel SL2. The Canon EOS Rebel SL2 is a mirrorless camera that has an APS-C size sensor, 24.2MP, and features a continuous shooting speed of up to 8.3 frames per second. The camera offers 5-axis image stabilization for both stills and videos and is the perfect fit for photographers who want the portability of a mirrorless camera without sacrificing performance or flexibility.
  • DSLR Camera. DSLR cameras have revolutionized the way professionals and hobbyists shoot pictures. DSLRs are capable of producing high-quality, detailed images with a variety of different shooting modes. DSLRs also allow for more creative control and flexibility than traditional point-and-shoot cameras.

If you have questions about your gadget, from your smartphone, laptop, or tablet, you may find the solutions on the GadgetRoyale website.

Why Arts & Design Students Need Tech Gadgets

The introduction of technology has been a game changer for the design industry. It has helped in making the industry more competitive and accessible to artists.

It is not just about creating art but also about producing tangible products that can be sold. This is why many schools have started adding hardware and software courses to their curriculum. Students are now taught how to use these tools as part of their coursework and are given the opportunity to experiment with them on their own time.

5 Graphic Design Tools for Social Media Visuals

Canva

 

Imagine scrolling through your Instagram feed or Facebook timeline. Where does your gaze get stuck and your thumb stops swiping? Exactly – with the beautiful pictures, graphics and videos. Visuals are very important in social media marketing, as well as using a top SMM panel to get more followers.

If you’re wondering how you can manage to create such posts for your social media accounts (without training as a graphic designer), you’ve come to the right place.

In this post, I will show you a basic set of tools with which you can create real eye-catching posts for the social networks yourself. Let’s go!

Why are visuals so important?

You know it from your own experience and studies confirm: when scrolling through the social media feed, the eye always falls on the image first. In a matter of seconds, we sorted internally: WHAT the picture means and WHETHER it is interesting for us.

We process visual information faster and more directly than most texts.

A few amazing facts:

  • It only takes our brain a fraction of a second to understand an image. To read 200-250 words, we need 60 seconds.
  • Social media posts with a relevant image receive 94% more views than posts without an image.
  • With images, the click-through rate of posts can be increased by 50%, with videos by 270%
  • Facebook posts with images generate 3 times more interactions than posts without images.
  • LinkedIn posts with images lead to 98% more comments

What is Visual Content Marketing?

Our attention span has dropped to about 8 seconds in recent years. This does NOT mean that we have all become dumber than a school of goldfish. It’s just that there are an immense amount of distractions and we quickly decide what is interesting for us – and what is not.

At this point, visual content marketing (this is how the targeted use of photos, (info)graphics and videos in social media marketing) provides valuable help. A suitable image attracts attention, stops scrolling through and thus opens the door to the following information, so to speak.

It doesn’t always have to be pictures. I like to use the term “visuals,” which includes photos, graphics, and videos. Especially videos have enormous potential on all digital marketing channels and we should all get used to it (and by that I mean shooting videos ourselves and showing ourselves, not just consuming!).

But now back to the initial question: I am not a graphic designer and have recognized the importance of visuals. So how do I create social media posts that delight my customers?

Fortunately, there are numerous good tools that are intuitive to use and do not cost the world (usually they are even free in the basic version).

 

ALSO READ: Why is a Well-designed Patio in a Theater Important?

 

Canva

No longer an insider tip: the Canva app has become the darling of all social marketers and influencers. It allows (even in the free version) to create posts in different formats, e.g. for Instagram Feed, Instagram Story, Facebook Feed, etc.

You have a choice between numerous ready-made templates, which you can customize with your images and brand colors. This works very well on the mobile phone and very well on the PC.

With Canva’s paid version, you can unlock a lot of photos and store your brand colors, logo, and fonts.

This way, you can create wonderful templates that you can use for all your future posts. This saves a lot of time and your followers recognize your posts at first glance (think of the goldfish!).

Price: Canva is available in the free version or in the Pro version for 11.99 EUR/ month.

You can try Canva for free for 30 days.

Adobe Spark

Honestly, I’m almost overwhelmed by the number of templates and the possibilities. The Adobe Spark app has thousands of royalty-free templates that you can use to design your posts on your smartphone. Let yourself be inspired!

What I miss with Adobe Spark is the ability to adapt to different formats such as feed or story.

Price: The Adobe Spark app is free, but you’ll have a watermark at the bottom right of the graphic. This disappears with the payment variant, which is 11.89 EUR / month. This also gives you access to premium templates, Adobe fonts and much more.

Mojo

The mojo app, which is also free in the basic version, helps you to create animated stories for your social media accounts. Without previous knowledge, it will be easy for you to pack your message chic into the story format with numerous ready-made templates.

Price: The paid variant Mojo Pro is offered at a price of 9.99 Euro/month or 39.99 Euro/year and includes all templates, more fonts and the possibility to install your own logos.

Youcut

My favorite tool for video editing on the smartphone! The app can do everything that is usually necessary for the fast editing of video clips: editing, filters, text overlays, stickers, music, the possibility to adjust the speed and the adaptation of a video to different social media formats (1:1, 4:5, 16:9, etc.)

Sometimes a bit “frisky”, because on the smartphone display, but that’s the only lack of operation that strikes me. Otherwise, the mobile phone tool of my choice for video editing.

If anyone knows a similar application for the PC, I would be grateful for the tip! (Movavi??)

Price: The tool is free of charge and is financed by the import of a pop-up advertisement before saving.

Affinity Designer

Last but not least, my favorite graphics tool I use every day: Affinity Designer. A tool for non-designers (like me) who want to create social media graphics on pc.

The software requires some training time, but this is rewarded with endless creative possibilities and reliable operation.

Since I use Photoshop, it was relatively easy for me to use with layers and tools. The structure is probably very similar to Adobe Illustrator.

If you value complete creative freedom and enjoy design, you’ll love Affinity Designer!

Price: For a one-time fee of 54.99 euros, there is the full version, without any subscription fees (as with the Adobe Suite)

Result

You can take the design of your post into your own hands! It costs you some time and a bit of patience in the training – but not huge sums of money.

You will be rewarded with extraordinary graphics and videos that will delight your customers and put your company in the right light. Spot on – try it out!

Why is a Well-designed Patio in a Theater Important?

If you’re the owner of a movie theater and are about to renovate the place for a new look, you should think about doing a complete makeover. A renovated theater will not only see more people coming in but also help you drive more footfalls.

However, one of the most important things to get right when giving your theater an uplift is the design of your patio. Perhaps, you’re wondering as to why is it so important? Here we discuss why is a properly designed patio in a theater so important and what could be done:

Improve the Overall Look of Your Cinema Hall

A properly designed patio in a theater can help give your place a look-and-feel, which will make it more attractive for people to visit.

You can choose from a wide range of patio designs that could give your place a different vibe and make it stand out. A patio is the first thing that people see when they step into your theater.

It Drives more Footfall in Your Theater

A well-designed patio could drive more footfalls in your movie theater. The more footfalls you have, the more you will be making as revenue. The patio is the first thing that customers see when they visit your place. If the patio is not designed well, it could leave a bad impression on the customers; it could even make them walk away.

It Attracts more People to Come Back for More

A well-designed patio would be able to draw more customers to come back for more. If your patio is well designed, it will be able to help increase your customer base and attract more people.

If your patio is not designed well, customers might end up not visiting your place again.

Makes it more Comfortable for Your Audience

A well-designed patio provides a great experience to the people who visit the movie theater. When you renovate your patio, you can make the place more comfortable for your audience.

If you want to let your audience experience watching a musical theater drama outside, you can go to outdoor patios builder Perth to help you have some ideas.

The Importance Of Shapes In Design

Shapes are the basic building blocks of everything you see. The importance of shapes fundamentally reveals how you understand the world. They are so universal that most visual artists first learn how to draw using shapes or how to break down images into geometric components. But shapes are more than just practical, constructive tools. Their meaning enables designers to communicate visually.

Shapes are to be taken seriously

As you can see, basic shapes are extremely useful. They are versatile tools that designers need to know how to use. If you underestimate the importance of shapes, not only do you risk neglecting on their communicative influence. You could also inadvertently create meanings and messages that don’t match your design’s vision.

Understanding the meaning of shapes is only the first step. Using these meanings consistently, skillfully, and effectively along with other design elements takes time and practice.