Working with art offers the best opportunity to promote creativity in companies

How exactly can art lead to more creativity?

Art has everything that you need for creativity in business. Art arouses curiosity, inspires amazement, and opens up new spaces of experience. In particular, curiosity and amazement are the basis of creativity. When you are involved with art, you will be inspired and receive essential creative impetus. In addition, art promotes clear thinking, thinking differently and laterally.

Art emotionalizes, moves and touches. When you exchange ideas about a work of art with others, it promotes communication and communicative competence. It’s also a lot of fun and puts you in a good mood.