Consistency is the idea that all elements in a design should be similar to one another. Consistency is achieved when there is a level of similarity and repetition in the design’s elements, as well as harmony and orderliness within the design itself.

When consistency is achieved, it helps create a sense of familiarity for the viewer, which can cause them to trust your design more.

Why Consistency is Important?

This principle is an important one to keep in mind because it can help give your designs more cohesiveness and make them easier to understand.

There are many ways to create consistency with your designs, but using color palettes, typography, shape/texture/line variation, and type treatment are some of the most common methods used.

Uniformity in Your Work

Consistency also helps you avoid confusing or conflicting designs that might turn off your audience. For example, if you have a logo that has different shades of red in it (i.e., dark red vs light red), that could cause people to get confused about what exactly your company stands for or who they’re supposed to purchase from—as opposed to just being turned off by its inconsistency.