In many cases, your company name is the first impression that customers have of your business in terms of branding. For businesses rooted in the creative industries, it is important to choose a name that not only speaks to your target audience but also encapsulates the ingenuity and design virtuosity that define your brand.
This article shows you how to generate company name ideas that reflect both artistic panache and design sophistication.
Strive for Simplicity and Grace
A good business name usually starts with simplicity. Just think about iconic brands like Apple or Adobe. Their names are simple yet carry deep meaning related directly to their brand identity.
When brainstorming names for companies, focus on short, catchy words that call forth elegance and class.
Borrow from Art Movements
Art movements such as Impressionism, Cubism or Art Deco can provide an endless source of inspiration. By incorporating elements from such movements into its corporate title, a sense of heritage and permanence can be created within a firm.
For example, “DecoCraft” would be an excellent choice of name for a studio specializing in Art Deco.
Incorporate Design Lingo
By putting design-related words into the company’s name, you can communicate immediately what you are good at doing. Using words like “Craft,” “Palette,” “Studio,” or “Pixel” could help highlight these aspects while making things more formal as regards design itself.
PixelCraft Studio is one great example here, clearly showing digital design expertise.
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Have Fun with Visual Effects
Considering art is visual by nature, there should be names that evoke pictures in one’s mind, so give it some thought when naming it after all. Something like Canvas & Co. will instantly remind somebody about the creativity and artistry involved in these art forms.
So using visual elements in the names under consideration would go a long way toward conveying what this company stands for to potential clients.
Contemplate Wordplay
A smart word play can make your company name stick in the minds of customers. Combining two words related to your field, using the same sound in several words, or slightly changing known phrases would result in a name that is innovative and attractive, like DesignDuo or Artistry Fusion.
Conclusion
Finding a name for a company that combines art with design skill involves being creative yet straightforwardly relevant. In this regard, there are many ways whereby you can come up with a unique corporate identity that will not only be differentiated but also highly appealing to your target market.
Unleash your brand’s creativity through naming it and see the way into prosperity.