Simplicity is a key component of good design. One way to think of simplicity is in opposites: The more simple something is, the less complex it is. Another way to look at it is as a balance between complexity and chaos. A well-designed object has a clean balance between simplicity and complexity.

Don’t Underestimate the Importance of “Simplicity”

In other words, your product should be simple enough that people can understand it, but still have some details that are interesting and make it unique.

A good logo can serve as the example of this idea: It’s easy to recognize, but still captures some detail that makes it unique and identifiable.


This is one of the most important principles in design. Contrast is what makes your design stand out. A little contrast goes a long way, so don’t be afraid to use it.

Try using a light and dark color scheme, bold colors, or textures to add contrast to your design.